Barcelona / Milano
For enquiries:
giorgio.miccoli8@gmail.com
@giorgors
Overview
Selva is a sustainable fashion brand inspired by nature, craft, and minimal design.
I was responsible for developing the full visual identity and translating the brand values into a digital experience that feels calm, intentional, and rooted in purpose.
I designed the eCommerce platform from the ground up — from wireframes to high-fidelity mockups — with a focus on clarity, storytelling, and conversion.
The interface combines earthy tones, generous whitespace, and editorial-style typography to reflect the brand’s slow fashion ethos.
I also contributed to the verbal identity, crafting key messaging such as the brand manifesto to strengthen emotional connection and sustainability narrative.
UX/UI & Brand Designer
Context
The sustainable fashion market often lacks clarity in digital shopping experiences. Selva explores a minimal, design-driven eCommerce for young adults, emphasizing sustainability, storytelling, and visual coherence.
How might a digital platform provide a seamless, user-centered shopping experience while effectively communicating sustainable brand values?
What I did
- Conducted market research and benchmark analysis
- Defined user journeys and core flows (browse, filter, checkout)
- Designed high-fidelity UI and visual system aligned with brand identity
- Simulated usability testing to refine interactions and layout
Outcome
- Clear, intuitive shopping flows and product discovery
- Cohesive visual and UI system reflecting brand and sustainability values
- Concept-ready UX/UI design for potential implementation