SELVASustainable Fashion eCommerce (Case Study)
CONTEXTINDUSTRYROLETEAMSTOOLS
Case study exploring sustainable fashion eCommerce, designed from the ground up — from wireframes to high-fidelity UI.Sustainable fashion — eCommerceUX/UI & Brand Designer, owning the full visual and verbal identity
Independent project
Figma,
Illustrator,
Photoshop
Selva is a sustainable fashion brand inspired by nature, craft, and intentional living. I designed the full digital experience from the ground up — visual identity, eCommerce UI, and verbal identity — with a focus on clarity, storytelling, and conversion. The interface uses earthy tones, generous whitespace, and editorial typography to reflect the brand's slow fashion ethos. Beyond the visual system, I also shaped the brand voice, writing key messaging including the brand manifesto to deepen the emotional connection with the sustainability narrative.