About
Work
Barcelona / Milano 










For enquiries: 

giorgio.miccoli8@gmail.com
@giorgors

 Selva

Selva is a sustainable fashion brand inspired by nature, craft, and minimal design.
I was responsible for developing the full visual identity and translating the brand values into a digital experience that feels calm, intentional, and rooted in purpose.

I designed the eCommerce platform from the ground up — from wireframes to high-fidelity mockups — with a focus on clarity, storytelling, and conversion.
The interface combines earthy tones, generous whitespace, and editorial-style typography to reflect the brand’s slow fashion ethos.

I also contributed to the verbal identity, crafting key messaging such as the brand manifesto to strengthen emotional connection and sustainability narrative.















Scope: Digital Design, Branding 
Year:2025
Client: ©Selva