Guided by curiosity and a strong sense of detail, my work moves across digital products, brand identities, and strategy.
I started out in architecture — a world I loved for its rigour and systems thinking, but that felt too slow, too static. I wanted to work on things that could change, grow, and reach people at scale.
That led me to digital design. What draws me to it is the challenge of finding the right compromise between what's truly useful and what feels good. Between clarity and beauty. Between something that works for one person and something that scales to many.
I'm currently making the move into product design more fully building on years of brand and UX work to get closer to the problems that matter most: how products are structured, how they evolve, and how design decisions translate into real value for real people.
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