Barcelona / Milano
For enquiries:
giorgio.miccoli8@gmail.com
@giorgors
A Better Mistake — Pop-up store launch in Milan.
CONTEXT
Client commission for the spatial design and art direction of a pop-up store launch in Milan.
INDUSTRY
Fashion — retail & spatial brand experience
ROLE
Assistant Art Director & Production
TEAMS
A Better Mistake / Penique Production
For the launch of A Better Mistake's pop-up store in Milan, I contributed to the art direction and creative production of a spatial concept designed to translate the brand's identity into a tangible, immersive experience. Colour, materials, and surfaces became the core communication tools — reflecting the brand's unconventional, expressive character. In collaboration with Penique Productions, an artistic collective known for ephemeral installations, we developed a fully customised inflatable artwork that transformed the space into a bold, cohesive brand statement.
Client: A Better Mistake
Scope: Concept
Year:2023
Scope: Concept
Year:2023